Nurses need to do more on cervical screening as Jade Goody effect fades

Ten years on the Jade Goody factor may have waned, but nurses can do more to encourage women to make an appointment

The Jade Goody effect on cervical cancer screening may have faded, but nurses can do more to encourage women to make an appointment

Jade Goody had an enormous impact on cervical screening. The reality TV personality was only 27 when she died of cervical cancer in 2009, leaving behind two children.

But her death spurred on a generation of women to attend screening. In the year she died coverage increased to 78.9% in England with around 400,000 more women booking a test. In addition to the initial spike we saw many coming back for another appointment.

Ten years on attendance is lower, having fallen to 71.4% in 2018.

Jade Goody. Picture: Shutterstock

Health reforms to blame

Health reforms are in part to blame. I was the


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